Digital Marketing for start-ups

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Digital Marketing for start-ups! Why even bother reading beyond? If you started a business recently and do not intent to work on digital marketing, then this one is for you.

Setting up a business is quite an accomplishment. Your can finally get to see your ideas turning out into a reality; something that not many give up easily. This is something that we always like to celebrate 🙂.

Now that you have your business ready to operate, I am sure you have a lot already on your plate. I can relate to that feeling, trust me I do. Here is something that I neglected at the initial phase, and I wish someone had advised me earlier.

Your online presence is as important as your physical, regardless of what you sell or who your target audience is. Make this to the top of to-do list, and get it done as soon as you can. This digital era is like flying a supersonic in stone age. Your word reaches out to the world effortlessly, something that might take years if you were to do it manually, if at all doable.

Digital Marketing for start-ups

7 Step Digital Marketing Prep.

Digital Marketing for Start-ups is a series of blogposts. This is the first one providing you a gist of how to get started.

  1. Obtain a domain name that is short, easy to remember and ideally gives an idea of what you do.
  2. Develop a digital marketing plan for your startup, just like you would for a product feasibility.
  3. Create a website that is build on one of the popular platforms and is SEO friendly.
  4. Create social media profiles and connect them to your official website.
  5. Create content that is engaging, educational, light and showcases your products and services.
  6. Monitor the performance and keep focusing on your digital marketing campaigns.
  7. Adjust your content and campaigns based on the market response.

It wouldn’t be a surprise if you do not get things right the first time. That’s totally fine. This is sadly where many give up on their digital marketing efforts. However, this is where you need to gather your energy, show persistence and demonstrate patience, for success lies beyond this hard work sweat.

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