How does SEO function?
SEO (Search Engine Optimization) is the practice of optimizing a website or online content to improve its visibility in search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic to a website by making it more likely to appear near the top of search results for relevant queries.
Here’s a breakdown of how SEO functions:
Creation of Content
Users produce and post content to websites utilizing methods that will increase page views.
Crawling
Crawling bots investigate web pages to learn more about one another’s content.
Indexing
The bot keeps the information gathered in an index with pertinent search terms.
Rating
The algorithm decides where it should appear on search engine results pages.
In essence, SEO is an ongoing process that involves optimizing various aspects of your website and online presence to make it more attractive to search engines. The better your site’s SEO, the higher the chances of appearing in search results, driving more organic traffic, and achieving your business goals.
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