Improve your Google Ranking – Small Businesses
If you are in the process of building a brand for success, or simply put, if you are looking out for ways to generate more leads for your business, then this one is precisely for you.
One of the surest way to reach out to your target audience is through your business showing up in google search results. If done rightly SEO (Search Engine Optimization) is one of the most cost-effective ways of reaching out to much larger audience than any other form of traditional marketing approaches.
While, there is no quick fix to instantly get higher visibility on Google.
There are some effective tactics that can help improve your Google ranking.
10 Ways to Improve your ranking on Search Engines
Optimize website speed – Faster loading websites are ranked higher. Compress images, minify code, optimize servers and leverage caching.
Increase authority – Get reputable domains to link back to your site through guest posts, partnerships etc. This boosts domain authority quickly.
Publish fresh content – Add longer, keyword optimized blog posts and videos regularly. Unique, useful content drives organic growth.
Leverage Google tools – Use Google Search Console to identify issues. Create a Google My Business profile. Implement analytics.
Fix technical issues – Check for crawling errors in Search Console. Ensure site is mobile-friendly. Has robots.txt and XML sitemap.
Do keyword research – Identify high volume, low competition keywords and optimize pages for those terms. Update focus keywords.
Get local citations – List your business on directories like Yelp, YellowPages etc. Consistent NAP helps local SEO.
Create internal links – Interlink related content to transmit authority between pages. This strengthens relevance.
Go mobile-friendly – Switch to responsive design so site displays well on all devices. Accelerated mobile pages (AMP) also help.
Encourage engagement – Get social sharing buttons, user reviews etc. to increase clicks, dwell time and lower bounce rates.
While results take time and effort, focusing on these areas can deliver noticeable improvements in your Google search rankings within a few months.
Remember, patience & consistency is the key to success 🙂
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