Simple steps to build your own brand
Building a new brand essentially boils down to seven steps:
- Research your target audience and your competitors.
- Then, pick your focus and personality.
- Choose your business name.
- Write your slogan.
- Choose the look of your brand (colors and font).
- Design your brand logo.
- Apply your branding across your business.
Research your target audience and your competitors.
Before making any decisions about creating a business brand, you need to understand the current market, i.e., your potential customers and competitors.It’s essential to have a handle on this before moving forward, as it will inform what your brand should focus on and how it can position itself apart from competitors.
Pick your focus and personality
You can’t establish your brand as everything to everyone, especially at the start. It’s essential to find your focus and let that inform all the other parts of your brand as you build it.Here are some questions and branding exercises to get you thinking about the focus and tone of your brand.
Choose your business name
What’s in a name? Depending on the kind of business you want to start, you can make the case that your name matters very little or it matters a lot.As we’ve said, a brand is much more than a name. The personality, actions, and reputation of your brand identity give the name meaning in the market.
Write a slogan
A catchy slogan is a nice-to-have asset—something brief and descriptive you can use as a tagline in your social media bios, website header, custom business cards, and anywhere else where you’ve got very few words to make a significant impact.Remember that you can always change your slogan as you find new angles for marketing—Faugeti has gone through over 30 slogans in the past few decades.
Choose the look of your brand
Colors don’t just define the look of your brand; they also convey the feeling you want to communicate and help you make it consistent across everything you do. You’ll want to choose colors that differentiate you from direct competitors to avoid confusing consumers.
Design your brand logo
A brand logo design is probably one of the first things that come to mind when you build a new brand. And for a good reason: it’s the face of your company, after all, and could potentially be everywhere that your brand exists. Ideally, you’ll want to create your brand with a unique, identifiable, and scalable logo to work at all sizes (something often overlooked).
Apply your branding across your business
Applying your branding across your business gives it a cohesive brand story. A brand story represents who your business is and what it stands for. It sets the stage for every interaction customers to have with your brand, in-store and online.
By following these steps, you can start building a brand that reflects who you are and what you stand for.
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